Markets have expanded far beyond their traditional confines. With advances in technology, the virtual world has become one of the most effective ways for companies to really ‘launch’ their business. The level of exposure that is offered online coupled with the connections and contacts available to you make doing business a whole lot easier.
But in order for your business to be effective online, you need to be able to successfully market your product or service. To do so, you need the right online marketing tools.
Here is a list of 10 of the best online marketing tools that every company should know about.
Content Marketing Software :
Content marketing encompasses those strategic marketing strategies which are designed to reach out and retain potential customers. It involves writing engaging and relevant content which is more likely to be noticed and have a meaningful impact on visitors.
An example of content marketing software is Buzzsumo. This tool allows individuals to search for trending topics, highly shared content, etc. This allows businesses to gain a proper understanding of how to create content which is more likely to go viral or be effective in garnering traffic.
Graphic & Visual Design for your brand/site :
Graphic and visual design is incredibly important due to the fact that you’re operating on a visual medium. The look of your site will have a large impact on how people perceive your company, brand, service, etc. This in turn will influence how they choose to interact with you and your site.
Online tools which help you make your site look good are very important. An example of such software is Canva. This tool makes graphic design easy for someone who has no prior experience in this field. It’s not always feasible to hire a professional graphic designer, especially when you’re just starting out.
Canva makes designing templates for your site and social media platforms incredibly easy. With just a few clicks, you’ll have some stunning visual content for your company.
Google Analytics :
Google Analytics is a great tool for all companies to know about and use. It allows you to track and monitor all of your activity online which is especially useful for marketers.
This tool allows you to:
- Monitor all of your website traffic
- Identify which campaigns are most effective on your site
- Pinpoint where most of your visitors are coming from
- See what people are searching for on your website
- See reports on in-page analytics
- Identify underperforming pages
- See which content is most effective
- See if you need to launch a mobile version of your site
- See when and where a customer abandons their shopping cart
Online Team Management :
Running an online business is often a team effort; there are numerous people involved in carrying out various tasks. Keeping track of everyone and their respective tasks can prove to be quite challenging, especially when you’re dealing with web based project management.
That’s where programs like Trello can come in really handy. This tool was designed especially for online businesses. It allows you to create and manage projects, assign tasks, send alerts, monitor progress, etc. Trello can help to increase your team’s productivity by helping everyone identify clearly what their tasks and deadlines are. It also allows managers to keep an eye on everything and ensure that tasks are on schedule.
Online Collaboration and Sharing :
Working online involves online collaboration and sharing. This means sharing files and resources. The most effective way to do this is by making use of tools like Dropbox.
Dropbox is an online application which was designed for online collaboration and allows you to share files with your team through a simple process. This easy to use application can increase productivity.
Managing Multiple Social Media Platforms :
Another integral aspect of operating a business online is making use of social media. Social media has in many ways redefined how companies do business online and increase exposure for their products or services.
Oftentimes, companies will have multiple social media platforms such as Facebook, Twitter, Instagram, etc. Managing each of them individually would take up a lot of time. That’s why social media marketers should make use of online tools such as HootSuite .
HootSuite acts as a dashboard which centralizes all of your social media platforms and allows for easy management of all of them in one place.
Keep Up With The Conversation :
To monitor how effective your online presence is, you need to keep track of how often your business is being talked about online.
Google Alerts is a free online tool which tracks all mentions of your business and sends you alerts concerning online discussions taking place around your business.
This tool is also an effective way for businesses to reach out to potential customers, improve public relations, and effectively identify the needs of customers. All you need to do is feed Google Alerts with the keywords you want to be notified about and the application will do its job.
Manage Marketing Projects :
Online businesses have numerous different components. There are often a number of marketing projects going on at any given point in time. To manage them effectively, you need to make use of applications such as Basecamp.
This project management application allows you to monitor, manage, and track all aspects of any ongoing marketing projects.
Search Engine Optimization :
Search engine optimization techniques help improve your websites ranking, thereby improving the chances that’ll it be seen by your intended customer base. Increased traffic increases the chances of revenue.
Applications like Moz allow you to track your rankings on search engines, see your site’s authority, and much more.
Effective Keywords :
Identifying effective keywords is the key to directing traffic towards your site. Free tools such as the Google Keyword Tool are incredibly useful for online marketers. With this tool, you’ll be able to identify keywords which could boost your SEO campaigns and thereby increase your web traffic.
Meta:Are you doing business online? Here is a list of the 10 best online marketing tools that every company should know about.
An online education and career reporter. started working as an education and career reporter in college where I received a Bachelor’s degree in marketing from the University of North Carolina.