Weary of the drudgery and limited growth potential of regular jobs, you may have thought of starting a venture of your own. However, most such ventures start on a small scale owing to factors like lack of capital, resources and customers. Some people start such business at their home as well and there is nothing wrong with that. It actually makes sense to start on a small scale and grow as the sales soar. However, the main hurdle many such business owners face is finding enough customers, more so in the early days. Finding local customers for your small business can be tough, but with effort and planning you can overcome that hurdle!
Below listed are some useful tips that you can utilize to increase sales of your local business
1. Printed materials :
This is an age old method that plenty of small business setups still resort to, despite technological advancements seeping in. Based on your budget and business needs, you can print pamphlets, posters, and brochures about your entity and the services offered by it. It will require some investment, but compared to advertising in some of the digital platforms, paper based printing is still lighter on the wallet! You can also get business cards printed. However, pay attention towards aspects like aesthetic appeal of such cards. The card should contain all contact details and a logo should also be created for your venture.
2. Social media :
You should make use of social media platforms to increase sales of your local business. Facebook is already being used by so many small to big businesses and you can very well join the bandwagon. Creating a Facebook profile for your business is simple and it helps you reach out to lots of target buyers in a short span of time. You can use the profile to get fans and followers. It can also be used to get more potential buyers and retain existing ones. Facebook advertising also helps you grow customer base fast. Of course, you may make use of other popular social media platforms including Twitter and Instagram.
3. Email marketing :
This is one of the older but still an effective digital mode of advertising that you can adopt for your local business. After you find a buyer, collect his or her email. Use these emails to send those buyers exciting offers or special discounts from time to time. You may also offer them discounts for referring to their friends online. This will help you gather many more emails and eventually more target buyers.
4. Loyalty marketing :
Whether your local business deals with FMCG products, snacks or laundry services, loyalty marketing is a method that works to retain loyal customers and also grow the customer base. The first few customers of your business are special for you. Their referral and recommendation can definitely help your business to grow in the region. You can offer them personal discounts or gifts on occasions like birthdays. Of course, you can resort to email and social media to offer them personal coupons instead of printed stuff.
5. USP :
It may so happen that there are quite a few rival local businesses in the region. Some of them have already built a good customer base and with time more are likely to crop up. So, how do you ensure success and growth for your venture? The best way to do so is by having a USP for your products and services and pointing this out in ads. The USP can vary based on the services and products you offer. For example, if your venture deals with snacks or ready to eat foods, you may use organic foods only. Or if your venture deals with carpet cleaning and upholstery cleaning services, you may point out that you use only eco-friendly products.