One of the topmost priorities of content marketers is to ensure that their content is portable, which means content should be able to go where the audience is going. Most of the audience is busy dwindling their time and energy on social media platforms such as Facebook, Twitter, Instagram, and so forth. In such a scenario, it only makes sense to have social media as an integral part of a content marketing strategy.
Inception of Social Media
From the year 2000, almost 100 million people worldwide started getting access to the World Wide Web (www). Enormous levels of access to the internet made social networking quite obvious and common among its users. More and more people started getting hooked to online chat rooms in order to pursue love interests, dating and even friendships blossomed in these rooms. However, these chat rooms were just a tip of the iceberg as there was certainly more to come.
Not many of us will recall the website MySpace, which used to be a primary social medium allowing people to set up their profile pages and make friends. Unfortunately, it did not gain massive attention as compared to the likes of Facebook and Twitter.
Social media today of course goes a long way than making friends and social connections. It also is now known for creating brand awareness among the masses. For all brands, the purpose of being present on these mediums is imperative for the growth of their businesses as these mediums play a pivotal role in creating brand engagement.
Role of Content Marketing in Social Media
A primary role of content marketing in social media is to create more social traffic (read: followers) for your brand. The more content found on social mediums, more users are likely to see it and engage in it. In addition, these users will also have the opportunity to share your content with their social connections, which will result into having more followers for your brand.
Secondly, having content on popular social media also helps in creating higher visibility in search engine. Remember, having more quality pages indexed will definitely provide you with higher probability of being ranked for more search queries. The key here is to include user-friendly keywords in the content, and you should have no trouble in appearing for those searches.
Professionally written content on social media makes the brand more reliable and trustworthy. As people start reading your content on these mediums, they inevitably start creating impressions of your brand, and, remember, these impressions can be easily shared online. Therefore, it is profoundly significant for a brand to create meaningful, informative, and, most importantly, engaging content on these various platforms.
Content marketing is irrefutably more cost-effective than other forms of marketing. Besides, it offers compounding returns, which means your first few months may not yield desired results, but in the next few months you are likely to witness positive results. And, the months after that will see further growth. Patience in the case of content marketing will surely take you a long way ahead.
Content marketing is an incredible tool that should be employed on social media. It is safe, inexpensive, and suitable to all industries.
The Marketing Strategy
There are plenty of content marketing tips that can be experimented with; however, we will introduce you to the best and most effective content marketing tips that will help in deriving desired results.
1. Share the content multiple times
Sharing content more than once will help you generate more traffic, and also assist you in reaching out to the global audience living in different time zones. By sharing your content multiple times on social media, you are likely to get a high number of Retweets and Likes on your Twitter and Facebook page respectively.
2. Slightly reframe your content
Another smart tip to be blindly followed is this – every time you post the content on social mediums, slightly reframe it to suit the taste and requirements of your audience. This helps in not repeating your content again and again, and, thereby, making the content boring and repetitive.
3. Research your audience thoroughly
While planning a content marketing strategy, remember to research your current and potential audience comprehensively. This step is imperative since your entire content will be written keeping in mind the audience. Try to know what kind of information your audience wants to know, and also include info in your website design to help them and also what persuades them in believing something. With the available knowledge of your audience, do a proper mapping of your content before executing the content.
4. Have an individual message for each social platform
You have to understand that each social medium is unique and different. Each of these mediums has their own set of suitable audiences, and, therefore, even your content should be targeted accordingly. If you fancy connecting with the right audience, you need to learn to optimize the messages. For each medium, there are specific and exclusive algorithms that dictate the style of content. Understand these algorithms and design content as per the requirements.
5. Get content ideas from social media
You wouldn’t be smart if you think social media is a place to just share content. In fact, it is a wonderful place to even get content ideas from your own suitable audience. All you need to do is ask for suggestions and constructive feedback from your followers on as to what type of content are they interested in viewing or reading. Take their feedback and suggestions seriously.
In a nutshell.
By now, you should know and understand the importance of social media in the arena of content marketing. Social media and content marketing work in conjunction with each other, and both require the assistance of each other for a brand to grow. All other marketing strategies are also important, but content marketing is one of the most viable, safe and cost-effective marketing strategies that has social media as the core of its survival
About The Author: Henry Yates is a web designer with the deep knowledge of technologies used on web. He is working at Toast Media. While away from the tech stuff He likes to take break and do some Meditation to keep himself calm. You can follow him on google+.