Developing an app is only the beginning of the journey. Those who wish for their apps to reach the top of the popularity charts on different app markets need to successfully promote their product. Push notifications are a great way to achieve this, as they literally get in the user’s face, promoting the product and informing them about the newest offers.
Yes, “get in their face” sounds a bit too aggressive, but it’s really not the case. Push notifications only go out to users that sign up for them, meaning that you won’t be perceived as too insistent or rude when your product’s offers pop-up on the user’s display. Even if the user isn’t using their device at the moment, the notification will get through and await the phone owner’s return.
There is no denying the viability of push notification in the current market, and also the stability of this business strategy for the years to come. Usually, content with a commercial nature tends to be dismissed easily by users fed up with a business trying to sell them stuff but Push notifications aren’t the same thing. The difference between a push notification and full-blown, persistent advertisement is that users opt to receive the notifications. This means that they want to see your newest offers and that they are interested in what you have to tell them. For them, push notifications aren’t forced advertisement, but rather mini packages of information for products or services that they already use or approve of.
This makes the job ten times easier for app developer that can now focus just on implementing push notifications into their apps. The only thing left to do now is looking at some very helpful push notification tools and see which can boost your mobile app’s Push feature.
Pushwoosh is a great Push tool to have if you’re looking for an easy way to split your user base into segments. One of the advantages of Pushwoosh is that it offers cross-platform compatibility, making it irrelevant what platform any particular user is on. The tool also makes it easy to target different nationalities at the same time, meaning that users from one country can receive push notifications at the same time as those from another part of the globe ( each country in their own language, obviously). The availability of Pushwoosh ranges from the usual suspects like Android and Apple’s iOS to more obscure platforms like BlackBerry OS, Windows OS, and even Symbian.
Urban Airship :
The hardest part about describing Urban Airship is deciding which feature to highlight first since they’re so many of them. It goes without saying that Urban Airship is capable of doing all the things all the regular Push tools can do, but in several instances, it goes the extra mile.
Starting off with its web editor, Urban Airship allows developers to preview and edit how a push notification will appear for users. This gives developers a far greater control over the final product’s appearance and impact on the user. Furthermore, app developers using Urban Airship can expect a lot of help coming from the tool’s informative analytics and suggestions regarding how you should approach the user. After telling you how to best approach the consumer, the tool also lets you choose from a wide array of targeting methods including app and user behavior but also the user’s frequented locations and habits.
With Mixpanel, users are able to work out schedules for notification distribution, and also specifically target a particular type of user (or users). The tool puts a lot of emphasis on knowing your user so it offers tracking capabilities that help you understand how exactly users interact with your services. This information can be of tremendous important as you can use it to give out personalized notifications based on tracked behavior.
This one has a “bare essentials” theme going on. That’s not to say that Parse is a bad tool, as it can be just as useful when it comes to handling push notifications. Parse comes with a friendly price tag is should make sure users aren’t as intimidated as they would be with other push notification services. It was acquired by Facebook and offers great app stability analytics as a bonus. When it isn’t helping you send out personalized, category filtered push notifications, Parse can help you get information on the bugs and errors present within your app.
That being said, you definitely have a lot of choices when looking into services that can help you with your push notifications. With so many options at your disposal, push notifications should never represent a problem for your mobile app.
Mehul Rajput is a CEO of Mindinventory, a company that provides mobile app development services on iOS and Android platforms for the global clients. He loves to write on mobile technologies, app development, startups, entrepreneurship and mobile app marketing.