The digital marketing landscape is very competitive, that’s why their trends are interesting too.As per eMarketer research report, in 2016 display advertising will surpass the traditional search advertising. They predict that spending on smartphones ads will become twice as compare to spending on desktop advertising, video advertising will be at the third place in total ad spending in the United States. From these estimates, we can assume that digital marketing industry will dominate this year but with varying paths; and different ad formats have to be adopted by digital marketing professionals too.Here are the some trends of digital marketing that will dominate in 2016.
Website can accelerate revenue by creative means of advertisements.The one proven trend in digital marketing nowadays is that user prefers custom-made advertisement which looks like to website’s content.The unusual banner ads which have no resemblance to the design and functionality of the website gain no acceptance from users, in comparison to those ads which hare designed and integrate impeccably in different websites.Native advertisement creates the momentous user experience, especially in sole sponsor campaigns, in these advertisement module publisher purchases complete advertising space of the hosting website for a specific time period.This is an older concept of digital advertising but became more popular now.
Native advertising in the digital arena is very trickier, as they can easily fool visitors to perceive as standard content, on the other hand, they can also be apparent as paid ads with negative impact.Top magazines and websites pride on publishing impartial content and they do not demand any sort of payments for publication, except the branded content that is delivered by marketers and clearly marked as an advertisement. Digital marketers have to be careful when go for this strategy in the digital market and have to ensure that their flyer must see as an extension of the brand of a publisher.
Dedicated Digital Media Managers
In recent years, some companies start hiring people to fill positions for digital media marketing. Most of these people work in collaboration with product development managers. In future, the social media marketing executives will be mandatory to be the part of the marketing team. Either this wave will prove as spring trend or last as prolong change, this innovation remains a discussion for this year.The much amazing thing regarding this happening is that digital marketing managers are hired at top management level and report to senior level directors.
Lead advertisement on Facebook offer users to sign up easily for sharing content that includes contests, newsletters, and promotional deals on the desktop site and mobile phones applications.After the launch of lead advertisement at the end of 2015 by Facebook, the latest format of ads has formed the lead generation process, which is one of the most applied tools so far.If we see in the larger context, Facebook has completely skipped the landing pages.This condenses the sales module and allows businesses to reach customer easily within tight marketing budgets.
Hybrid Working Model
Usually large brands prefer to hire an inhouse team and they avoid outsourcing.Now businesses are more preferring hybrid working model for marketing needs.In this model, organization hire employees from different agencies who come on a part-time basis and work together with their in-house team.It is a general assumption that freelancers workers which work from home serve many diversified clients. Now this philosophy is growing, specifically in the digital marketing industry, where business is hiring freelance marketers to work contractually along with the full-time employees.